Is this the world’s coolest beach? Competition to please the international elite is really hotting up… or in this case, cooling down.
Already home to the world’s first seven-star hotel and with the worlds highest building in construction, you would think Dubai has had its fair share of world firsts. Evidently not. Versace is set to create the world’s first refrigerated beach. With summer temperatures reaching a skin blistering 50 degrees, the beach will be designed and controlled with underground pipes, so that top paying guests will be able to walk across the sand without scorching their feet. The swimming pool will be refrigerated and there's even proposals for giant fans, creating a refreshing light breeze while soaking up some Middle Eastern rays. Needless to say, the idea has not gone down well with environmentalists.
A true desire of the rich, or just a creative way of spending a lot of money? This seems like another marmite moment from the intriguing bubble world of Dubai - love it or hate it, it’s hard to knock their willingness to try to please at any cost.
JG